Recruitment is one of the fastest changing markets in the world, therefore it has also been one of the hardest markets to predict and follow. One of the marketing techniques that changed recruitment drastically is the Affiliate marketing and the possibility to track and trace clicks and sales on the internet. Affiliate marketing is everywhere, most internet websites have banners/ advertisements and most clicks are tracked by smart technology. There are different revenues models in affiliate marketing but this technology is getting more sophisticated by the day. When you are working as an affiliate you can promote different products and services by just sharing banners or links on your website, blog and/ or social media.
If you are working in Recruitment or Marketing but have never heard of affiliate marketing you should drastically look up more about the opportunities that Affiliate marketing has for the Recruitment world. Affiliate marketing is just in its early stage and we could say that it really needs more time to grow to a certain maturity in the service industry.
Since Affiliate marketing in recruitment is growing there also have been more new successful start-ups that promote peer to peer services through Affiliate marketing, these start-ups are working with affiliate marketing to promote their growth in the market. Through Affiliate Marketing these companies can find peers that work on their platform and perform a service.
The Affiliate is paid but often needs to find a lot of peers to make revenue in the long term. Affiliate marketing is great when you want to promote your business with a low and predictable budget, on the contrary when you want to earn a full salary as a peer through Affiliate Marketing you need to put a lot of time and effort in this area.
We could say that making a living of Affiliate Marketing isn’t the best way to earn money but it can definitely be nice to earn a bit on the side. Affiliate marketing is a cheap and effective way for companies to marketing a service or product. Big job posting platforms like Indeed.nl has made their own affiliate platform, other smaller players are often integrated with Affiliate Marketing companies that provide the software and the peers.
In the end, I would say that Affiliate Marketing is already changing the whole market but it will take some time and technological innovation before we could use Affiliate Marketing optimally in the service sector.